Which of Your Needs Are Met By Twitter?

There are a number of different reasons for using Twitter – news, business, social and more – but which of your and your customers needs are met by using it? Most people have basic needs. If you believe in Maslow’s Hierarchy of Needs, you’ll be familiar with many of...

If Mohammed Won’t Go To The Mountain…

Bring the Mountain to Mohammed. It’s always eye-opening when working with large companies that often it’s not a case of ‘cant’ when it comes to social media, but more a case of ‘won’t’. During my time working with companies who are taking their first tentative steps...

Is One Social Networking Profile Enough?

I realized today that it’s taking me longer and longer to keep up to date with all the various social networking sites I’m on. Facebook has long been my mainstay when it comes to updates and keeping in touch with friends and family, possibly because it...

Should I join Twitter?

As someone who loves reading about and following the trends of social networking and other emergent tech, Twitter has – as of yet – eluded me to some degree (I think it’s the 140 character limit lol). I already have social networks with family,...