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Agenda Setting Theory and Social Media Use in Your Company

by Tracy | Jul 10, 2010 | Blog, Digital, Social Media

When you send out a tweet or a post via your social media channel, what agenda are you setting for your business and your customers? Agenda-setting theory states that the mass-news media can influence an audience by what is communicated to them. By outlining what a...
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Tracy Whitelaw - Digital and Social Media Manager - Gold Coast, Australia