by Tracy | Nov 29, 2014 | Blog, Social Media
As you may know I am – academically speaking – a behavioral scientist. I love seeing the psychology and sociological works within digital and social media. The executive director of the UCLA Center for Digital Behavior – Sean Young – has an...
by Tracy | Nov 2, 2014 | Blog, Short & Sweet Posts, Social Media
It’s easy to get caught up in the shock marketing approach of using insult and disrespect to somehow make your client and / or product shine, but think twice before you do it. There may be the odd case when this works, but it’s a fine line between shock and offence....
by Tracy | Mar 16, 2012 | Blog, Social Media
Liz Borod Wright over at Mashable has a great little insight article into 8 reasons people don’t follow you back on Twitter. I liked this article and thought I’d link to it from here on my blog because I agree with the recommendations Liz makes. In...
by Tracy | Jan 2, 2012 | Blog, Gigs, Interests, Social Media, Work
Social media speaker on 3AW radio Today I chatted with the lovely Peter Maher on 3AW Melbourne radio in his Drive with Peter Maher show (hoping to put the audio up soon). The topic was whether increasing computer/mobile phone/social media use is merely a way to mask...
by Tracy | Jul 18, 2010 | Blog, Digital, Gigs, Social Media
Our History Social Ignition grew out of a long-term desire to bring online communities to the masses. For over 16 years, we have been involved in online communities, virtual worlds and social media. Long before Facebook, YouTube and Twitter, we were on IRC, IM and...
