When companies utilize social media right it can lead to huge advertising benefits. Hitting that viral niche can be hit and miss (after all if it was simple, everyone would get it right all the time), but when it works it’s not only entertaining, it can get us thinking about what formula’s work best. The people at T-Mobile figured combining one of the most prolific wedding YouTube videos with the most prolific wedding of the decade, it was sure to be a hit and they were right.

Check out T-Mobile’s remake (some might suggest mashup) of the 2009 viral video Jill and Kevin’s Wedding Entrance Dance (which has had over 60 million views since it was uploaded July 19, 2009) and T-Mobile’s version of the Royal Wedding. Amusing and smart.