When you talk to businesses about social media, someone at some stage will ask “what’s my ROI”. Businesses are all about ROI, they want to know their money is well spent. The guys over at socialnomics have made it easy for you to explain to the naysayers why they need to be involved in the social media conversation now.
This video is a great example of why social media is an important investment for any company. Don’t just get involved because you think you should, get involved because it’s important and a real worthwhile investment.