Tracy speaking on stage
Building AI since 2007

Still the kid who wanted to know how it worked.

Technology executive. Founder. Behavioural scientist by accident. A lifetime of early adoption.

The pattern

2007Chatbots for NASA and NAB
2010Social media inside government
2011Crisis management online
2018Commonwealth Games
2019Founded HavenXR
NowQLD digital leader

Recognition. Women in Digital Executive Leader of the Year 2021. iTnews Government Technology Leader of the Year 2026.

“A core architect of the design system and knowledge base of some of the first large scale frontline conversational AI agents in the world.”

Liesl Yearsley, CEO of Akin.com. The company Liesl ran became Cognea, was acquired by IBM, and is now part of Watson. That was 2007.
Nice doesn't change things. Loved is not the same, as necessary.

Being loved isn't the same as being necessary.

I said this to a room full of library leaders, which felt slightly risky at the time. Libraries are genuinely beloved. But being beloved doesn't protect you when the budget gets decided.

The same is true of most transformation. Everyone agrees in the room, nothing changes outside it, and eighteen months later there's a fresh strategy with the same problems in it.

So the question I keep coming back to isn't whether people like what you're doing. It's whether they'd notice if it stopped.

What I'm obsessed with

Always obsessed with tech, people, and putting the two together.

The unglamorous middle of AI

Everyone has a pilot. Almost nobody has adoption.

77 councils, no two alike

Brisbane and Birdsville need different answers.

Building what doesn't exist yet

HavenXR taught me more than any framework.

Curiosity as a hiring criterion

The most underrated leadership skill there is.

Selected work

A global event, a whole sector, and a company that did not exist yet.

The GC2018 digital team
Gold Coast 2018

One team. One date. One chance.

Built the team from one person to twelve. The deadline could not move.

Presenting the AI update at LGx
LGAQ

Digital uplift across a whole sector

Digital, AI, data and innovation for Queensland councils and communities.

The HavenXR team at a launch in Malaysia
HavenXR

Founder and CEO

Immersive entertainment, built from nothing and launched offshore.

Tracy Whitelaw

A few things worth knowing.

  • Scottish. Australian. Wife, mother, nonna.
  • Psychology degree, which explains a lot.
  • Yes, those glasses have a camera in them.
  • "We've always done it that way" is an invitation.
  • I will absolutely want to try the new gadget.

Get me on a stage.

Fewer futuristic predictions. More honest conversation about what leaders should be doing now.

  • The AI-enabled organisation
  • AI without the theatre
  • Digital, innovation, data and everything in between
  • Technology doesn't build better communities. People do.
  • Leading teams through constant change
Speaking enquiries
Tracy presenting on stage

Got an interesting problem?

Transformation, AI, a speaking slot, a board conversation, or something slightly weird. Those are my favourites.

Get in touch