Another year, another award! It’s great to be part of such an award winning team! I submitted our entry for the Lord Mayor’s Awards for Excellence for the success we’ve had in the digital space with our cutting edge integration of social media for culturally and linguistically diverse audiences in Brisbane.
For the last year we have worked on research, strategy and implementation of social media that embraces Chinese and Korean audiences in Brisbane, ensuring that we remain an inclusive city for all residents. As part of this I developed a strong social media strategy with dedicated in-language Facebook tabs for Chinese and Korean residents, promoted targeted updates on Facebook, an in-language Korean Twitter account and we launched into Weibo, the Chinese social media network of choice.
It was an exceptional plan, executed well due to our access to agile digital media tools and in-language communication professionals in house. It was well received by residents and clearly by the Lord Mayor himself! Very pleased with this award!